with E-Squared
Still Winging It Behind the Scenes of Your Photography Biz?
We’ll show you exactly how to get booked, organized, and confident — without the stress.
Step-by-step guidance. Real examples. No fluff.
Meet Erin & Emily
Your down-to-earth, no-fluff guides to building a profitable, passion-driven photography business.
This course is for you if:
You’ve got the talent—but when it comes to pricing, websites, or legal stuff, it’s like… where do I even start?
You’re great at taking photos, but business stuff? That feels overwhelming.
You’re tired of working with whoever comes your way—you want to attract the right people who value what you do and are excited to book you.
You want more dream clients… not just any clients.
You’re drowning in the business side of things — from pricing and social media to websites and workflows.
You’re ready to stop guessing and start growing with a real strategy.
You don’t need more fluff. You need someone to walk you through what to do to build your business—and how to do it—with resources that make implementation easy.
You wish someone would just break it all down simply (with examples, worksheets, and real-life tips).
You don’t need more random tips. You need a real plan. This is it.
What’s Inside each Module?
- Master clear client communication and set expectations early with them.
- Learn unique strategies to stand out with your experience.
- Streamline your before/after workflow to stay sane.
Module 4
Client Experience & Workflow
- Analyze and improve your current website
- Show off your brand visually & learn to speak to your ideal client with ease.
- Get actionable tips to on how to strategically design your website to book more of your dream client!
Module 3
Website
- Make your business unforgettable to the right people.
- Define your ideal client (and stop trying to please everyone)
- What branding really is – and how to do it right. Build a brand that speaks directly to your people
Module 2
Branding & Ideal Client
- Define What Success Really Looks Like—for Your Life, Not Your Instagram Feed
- Find your niche and OWN it. This is HUGE when it comes to running a successful business.
- Plan your year like a CEO – not a hot mess (you know who you are!)
Module 1
Goal Setting & Planning
Each module contains life-time access video lessons.
- Why pricing matters (and how to avoid undercharging)
- Pricing do’s & don’ts - Choose a pricing model that works for you!
- Sell prints/products like a pro without feeling salesy.
Module 5
Pricing & Products
- Learn the psychology of booking (and creating FOMO!)
- Learn strategies to attract your ideal client, book them and keep them coming back for more!
- Testimonials, referrals, reviews that work
Module 6
Marketing & Social Media
- Learn marketing strategies that are unlike anything you've ever heard of.
- Strategies to network effectively for your business growth.
- Master email marketing to help serve current clients and gain new clients.
Module 7
Non-Traditional Marketing
Templates, Templates, TEmplates
Why start from scratch when we’ve already done the hard work for you?
Inside the course, you’ll get instant access to the exact templates, tools, and resources we use in our own photography business—so you can stop guessing and start implementing with confidence.
Here’s just a peek at what you’ll get right away:
Email Templates → Our entire workflow of email templates are ready to go for you!
Pricing Guide Template → Get a ready to use Canva template to have a professional looking guide to send to your clients.
Questionnaire Template → Get all questions we ask our clients before the session. Weddings, Families & Seniors!
Social Media Planning Guide → Use our social media planning guide to strategically plan your social media, stay organized & hold yourself accountable.
SEO/Website Copy Tips → Check out our SEO & website copy tips/tricks to help optimize your website to be the best converting it can be!
& MORE!
Inside the course, you’ll get instant access to the exact templates, tools, and resources we use in our own photography business—so you can stop guessing and start implementing with confidence.
Here’s just a peek at what you’ll get right away:
Email Templates → Our entire workflow of email templates are ready to go for you!
Pricing Guide Template → Get a ready to use Canva template to have a professional looking guide to send to your clients.
Questionnaire Template → Get all questions we ask our clients before the session. Weddings, Families & Seniors!
Social Media Planning Guide → Use our social media planning guide to strategically plan your social media, stay organized & hold yourself accountable.
SEO/Website Copy Tips → Check out our SEO & website copy tips/tricks to help optimize your website to be the best converting it can be!
& MORE!
Bonus module - Make your business legit
Nobody likes the gross business stuff like starting your business and becoming legit. We break it all down in the course!
- Business license & sales tax
- Insurance must-haves
- Contracts that protect you (video lesson from the one and only The Legal Paige!
- Bookkeeping & accounting basics
- How to pay yourself + taxes (without panic)
Private Facebook Group
You’ll never feel alone in this journey. Inside our private online community, you can:
- Ask questions anytime and get expert answers.
- Share your wins, challenges, and ideas with like-minded photographers.
- Collaborate, network, and grow alongside a supportive group of creatives.
- We’re in the group with you — answering your questions, reviewing your ideas, and helping you stay on track. This isn’t a ‘set it and forget it’ kind of course.
Is This You?
You want to turn your photography into a real business!
You’re unsure how to price yourself (and feel awkward even bringing it up to clients).
You want your dream clients to find you and actually book you.
You feel overwhelmed by branding, websites, or marketing—and need someone to break it down.
You want to create a client experience that gets people talking (and coming back year after year).
You know you need to “get legal” but have no clue where to start.
You’ve been in business a while but feel like things could run smoother—or grow faster—with the right systems.
You’re ready to get serious about making money doing what you love. feel supported along the way.
If any of this resonates, you're in the right place. This course is designed to meet you where you are and give you the tools, strategies, and confidence to grow a thriving photography business.
If any of these sound familiar, this business essentials course with E-Squared is exactly what you need:
Be legally legit and confident in your business decisions
By the end of this course, you will...
Show up like a boss with a photography business you’re proud of
Have systems in place that save you time and create a smooth client experience
Feel clear on your goals, your clients, and your brand
Know exactly how to market, price, and serve clients
Have a website that converts and a plan to keep growing
Why Join The Photography Business Essentials Course with E-Squared?
If you’re getting clients but feel like you’re winging it behind the scenes...this is what will help you feel confident and in control.
Get Expert Guidance
Access content on your schedule and revisit lessons anytime.
This course was designed especially for photographers who are just starting or feeling stuck in the “how do I grow this?” phase.
Learn at Your Own Pace
Define your goals, streamline your brand, and master your marketing strategy.
Gain Clarity and Confidence
Join a network of photographers who will inspire and support you.
Collaborate with a Community
Frequently Asked Questions
We Love Guides & Templates
Here’s a sneak peek inside the course! See some of the templates, worksheets, and course materials you’ll receive when you join:
1. What if I am brand new to photography?
This course is for brand new photographers who want to build a business AND photographers who need help with organization, website, workflow and finding the right clients.
2. How long will I have access to the course?
You have lifetime access to the course! You can rewatch videos as much as you would like and watch in small chunks of time.
3. Do you have a payment plan option?
We do not. We give you ALL the things right off the bat. Because of that, we can't offer a payment plan option.
4. Is this only for senior/family photographers?
Nope! This is for any photographer who wants to build a successful business. Pet photographer, real estate, newborn, wedding, branding, etc.!
Their teaching background shows that they are willing to help you, they lay it out logically and step by step, and they’re honest. They provide all the tips and tricks at the same time empowering you to become the photographer you want to be.
Erin & Emily are the best!
Andrea C.
Here’s What Photographers Say About Learning with Us
They are structured and everything is well thought out and easy to follow. They both gave me the confidence to take my photography to the next level.
Erin and Emily are both great educators, knowledgable, thoughtful, and fun!
Christine K.
The 'go at your own pace' is perfect, can't beat the pricing, the Facebook group is a great additional resource, and Erin & Emily are great at what they do and willing to help give feedback & answer questions.
DO IT!
